It will become a brand that forms a fandom culture by winning an unrivaled market as a brand that makes you buy, not a product made for sale, but an only one, not a BEST ONE. So the way we want to go is not only to produce products and provide services, but to form our own culture.

Starting with self-esteem, "'LEE YOUNG" will develop into our own, form a new culture and become a brand with our own colors, and it will be more colorful than anything else if everyone who wants to express themselves expresses their colors together.